Looking for the Best PPC Expert in Delhi?
If you want to reach potential customers through Google Ads or Adwords and want quick results for your online business, consider hiring a top-notch PPC expert in Delhi. With knowledge of competition and the right strategies, a PPC expert can help you get the best results.
Meet Miraj Gazi, a Google-certified digital marketer with over 12 years of experience in SEO and digital marketing. He excels in both SEO and PPC and can help you bring potential customers to your business through both organic and paid results on Google.
Hi, I’m Miraj Gazi, a freelance PPC specialist and consultant from Delhi with over 10 years of experience serving businesses of all sizes, including Fortune 500 companies, worldwide.
Managing PPC campaigns is a skill that requires time and hands-on experience. It’s not rocket science, as anyone can learn the basics by watching a tutorial on YouTube and launching an AdWords campaign. Google support is also available at no cost to help with setup, but their focus is not on maximizing ROI, just ensuring spending within your AdWords budget.
As a PPC consultant in Delhi and other cities in India, I specialize in creating effective PPC campaigns for businesses, which leads to increased leads and higher returns on PPC investment.
What is PPC advertising?
PPC stands for “Pay-per-click” advertising, which is a type of online advertising where advertisers pay a fee each time one of their ads is clicked. Advertisers bid on keywords related to their target audience and the ad appears in search engine results or on relevant websites. PPC advertising allows businesses to reach potential customers quickly and effectively.
Why is Google Ad or Adwords PPC Ideal for Targeted Customer Acquisition?
The users who search on Google are already in the purchasing mindset. Most internet users prefer to use Google for shopping and buying, making it the most used search engine for this purpose.
Internet users view Google search results as trustworthy, due to its high credibility and reputation.
Each Search Engine Results Page (SERP) displays 10 organic results (SEO) and 4 paid results (PPC), with paid results appearing at the top and receiving more views. Up to 65% of Google users don't differentiate between paid and organic results.
Google's advertising network is vast and includes leading sites and marketplaces such as eBay, Amazon, and Bing.
Google ads also appear to Android app users and Gmail users, further expanding their reach.
Why Hire a PPC Expert?
Google frequently updates its features, and as a business owner, you want to see increased sales and profits. But, managing your Google AdWords account requires specialized knowledge and skills, which only a professional can possess. Failure to do so can result in a lower ad ranking and higher CPC cost, leading to a loss of money.
As a leading PPC expert in India and the world, we stay up-to-date with the latest developments and implement them in your account. This keeps you ahead of your competitors and maximizes your ROI from Google ads.
What Makes a Top Google Ads or AdWords PPC Expert?
A top Google Ads or AdWords PPC expert possesses the following qualities and skills:
Google certification
Analytics certification
At least 5 years of experience
In-depth knowledge of digital analytics and data analysis
Mastery of copywriting techniques
Proficiency in both basic and advanced Ads features
Keyword research expertise
Knowledge of conversion rate optimization (CRO)
Understanding of lead magnet strategies
Skilled in retargeting and remarketing
Before Hiring a PPC Expert: What to Consider
PPC, also known as Pay-Per-Click advertising, is a widely used paid advertising approach that helps increase visibility and attract qualified traffic. It is best managed by a seasoned and skilled professional.
With numerous options for PPC experts, it can be challenging to determine which one is right for your business. Do your research and ask the right questions to make an informed decision.
Need help with your PPC campaigns? Contact Miraj Gazi, a leading PPC agency equipped with the tools and specialists you need to drive conversions and boost revenue. Get in touch with us today.
What to Look for When Hiring a Best Google Ads or Adwords PPC Expert?
To hire the best Google Ads or AdWords PPC expert, make sure to verify that they possess the qualities and skills listed above. If they meet these criteria, you can confidently proceed with hiring them.
Advantages & Disadvantages of Google Ads or AdWords PPC
Advantages:
- Immediate results
- Wide ad network
- Increased control over ad visibility
- Option for retargeting and remarketing
- Flexible budget options and more
Disadvantages:
- Can be expensive for certain industries like hair loss, real estate, surgery, etc.
- Potential for click fraud
- Limited control over user behavior
- Strict ad policies
Despite its disadvantages, Google Ads or AdWords PPC offers great potential and can be utilized effectively by hiring a certified expert.
Expectations from a Google Ads/Adwords PPC Expert:
- High-quality leads for your business
- Positive return on investment (ROI) from the campaign
- Practical technical or non-technical recommendations to improve results
- Effective management of the advertising campaign.
What Does Our PPC Expert Offer?
Our PPC professional at Miraj Gazi provides clients with assistance in setting up campaigns, managing ad spend budgets, and optimizing ads to drive traffic. Our expert utilizes their extensive knowledge of well-known ad networks, competitor research, performance analysis, and keyword discovery to do so.
The specialist tracks metrics that drive business growth and monitors key performance indicators, reporting and analyzing results along the way. They also focus on important metrics such as click-through rate (CTR), cost per click (CPC), return on ad spend, and cost per conversion.
With the data collected, our skilled PPC experts present it in a straightforward manner, keeping you and your team informed of your marketing progress.
Additionally, our experts can also guide businesses in identifying the right keywords, channels, and ad formats for their business goals and capabilities. Both display and search ads should have separate campaigns, and our PPC specialists have experience in separating and tracking their progress.
Cost of a Competent Google Ads/Adwords Consultant:
A typical expert charges a percentage of the monthly budget for managing and optimizing a Google Ads/AdWords campaign. Some specialists offer different packages for various monthly budgets.
How May I Assist You?
I am a Google-certified professional with 12+ years of experience in Google Ads/AdWords PPC. I can assist you in optimizing your campaign to achieve your desired goals. I have helped businesses in India and abroad to increase their online visibility and generate more business through Google.
FAQs
A PPC expert can help your business in Delhi by:
- Developing a targeted and effective PPC advertising campaign.
- Selecting the right keywords to bid on to reach your target audience.
- Managing your ad budget to ensure you are getting the best results for your investment.
- Monitoring and optimizing your campaigns regularly to improve performance and maximize ROI.
- Creating engaging and conversion-oriented ad copy.
- Setting up and integrating conversion tracking to measure the success of your campaigns.
- Staying up-to-date on industry trends and changes to make informed decisions for your business.
By working with a PPC expert, you can effectively reach your target audience, drive more qualified leads to your website, and increase your return on investment from your PPC advertising efforts.
PPC (Pay-per-click) and SEO (Search Engine Optimization) are two different digital marketing strategies used to drive traffic to a website. The main difference between them is:
- Paid vs. Organic: PPC involves paying for advertising space, while SEO focuses on optimizing a website to rank organically in search results.
- Speed: PPC advertising can provide results quickly, as your ads can start appearing on search engine results pages (SERPs) almost immediately after setting up a campaign. SEO, on the other hand, can take time to see results as it involves optimizing various elements of a website to improve its ranking in search results.
- Targeting: PPC allows for precise targeting of specific keywords, demographics, and geographic locations, while SEO targets a broader range of keywords related to your business.
- Cost: The cost of PPC varies based on the competitiveness of keywords and the targeting, while the cost of SEO is mostly determined by the amount of work needed to optimize the website and improve its ranking in search results.
Both PPC and SEO can be effective in driving traffic to a website, and many businesses use a combination of both strategies to achieve their marketing goals.
It can take anywhere from a few hours to a few days to see results from a PPC campaign, as it largely depends on the complexity of the campaign and the approval process by the advertising platform. Once a campaign is active, you can typically see results almost immediately in terms of increased website traffic and impressions on your ads.
However, the time it takes to see significant results and ROI can vary, as it depends on factors such as your target audience, ad copy, and the competitiveness of your keywords. It’s important to monitor your campaigns regularly and make data-driven optimizations to continuously improve performance and maximize your return on investment. A PPC expert can help you set realistic expectations and achieve your goals in a timely manner.
The success of a PPC campaign can be measured using several key metrics, such as:
- Click-Through Rate (CTR): The ratio of clicks to impressions, indicating the effectiveness of your ad copy and targeting.
- Conversion Rate: The percentage of clicks that result in a desired action, such as a sale, lead, or form submission.
- Cost per Conversion: The cost it takes to convert a visitor into a customer, calculated by dividing the cost of the campaign by the number of conversions.
- Return on Ad Spend (ROAS): The amount of revenue generated for every dollar spent on advertising, indicating the overall profitability of your campaign.
- Impressions: The number of times your ad was shown to potential customers.
- Clicks: The number of times a user clicked on your ad.
- Quality Score: A score assigned by the advertising platform, reflecting the relevance and quality of your ad, keywords, and landing page.
These metrics can be monitored using the analytics tools provided by the advertising platform, such as Google Ads, and analyzed to identify areas for improvement and optimize the performance of your campaigns. A PPC expert can help you interpret the data and make informed decisions to achieve your business goals.
Yes, PPC can be used effectively for local businesses in Delhi. In fact, PPC advertising can be a valuable tool for local businesses looking to reach a specific geographic area and target customers within that area.
Local PPC campaigns can be designed to target specific keywords related to the business, such as “restaurant in Delhi”, and geographic locations, such as “Delhi”.
Advertising platform, such as Google Ads, allows you to set a target radius around your business location and only show your ads to users within that area, increasing the relevance and effectiveness of your advertising.
Additionally, local PPC campaigns can be integrated with Google My Business to provide detailed information about your business, such as location, hours, and reviews, to potential customers searching for local businesses online. By working with a PPC expert, you can develop a targeted and effective local PPC campaign that helps you reach your target audience and achieve your business goals in Delhi.
