What is Lead generation and why is it important for contractors?
More leads = More Business
Every starter or business developer desires skyrocketing success and leaves no stone unturned in achieving same. You can expand your business and build relationships with customers by switching to Contractor marketing. It’s a lead generation technique that helps you to increase your clientele and revenue. This can be done online or offline, by using more extensive advertising techniques or even through word of mouth.
The best way to get contractor leads is to follow an effective contractor marketing strategy and attract customers to choose your service for greater revenue.
Here’s your digital guide to generating more leads for contractors:
Easy-to-navigate website
In this digital-first world, having a website for your business is like adding salt to your food which is of utmost importance. And you surely want to provide the best service to your customers as well as prospects. So, keep your information- concise, simple, and fluff-free which will increase traffic on your website and attract customers too.
SEO: A backbone of your website
SEO is the initial step to building a successful strategy. Once your website is designed and updated with all the information you want to convey to your customers, you would want it to be on top of your customer's as well as prospects' search pages. And this can be done only with the help of SEO that'll rank your website at the top and bring you more business.
Social Media
Business without social media is like music without beats these days. Millions of people are on social media platforms like Instagram, Facebook, Linkedin, and Twitter, offering similar services and products as yours, taking your chance of gaining a client. Hence, you should share informative articles, blogs, etc, which help demonstrate your active status in the industry. Achieving fame and making your name in the industry is possible by joining social media groups. Apart from this, you can also advertise yourself for free which you definitely shouldn’t let go of.
Customer reviews are a blessing
Even though it’s a delicate method, creating your review section on your website gives a direct route to your customers to express their opinions with you. This will help you engage with your customers one-on-one and assure them that you’ll respond to their queries and feedback immediately. It will also create a positive impression on your prospects, leading to better customer relationships and future gains.
Video ads are a must
This one takes a bit more investment of resources than the other methods of lead generation for contractors but is also more effective than other methods. Video ads are preferred by advertisers over television ads. Hence, contractors should strongly consider video ads as a boost to their business.
Slide into your customer's and prospects' mailbox
Email Marketing can offer 4400% ROI on average. We bet you didn’t know that! But, now you do. So start creating email newsletters to help educate the target audience about your construction business and generate new leads. You can also use email marketing to retarget dormant clients as well as customers who may have shown interest in working with you. And get them back to your business by dropping them an email at zero cost without any further delay.
Data-driven decision-making for construction lead generation
Deciding on leads for construction projects can only be done with sufficient data. A reliable project and tender database are vital for meaningful lead generation and smooth tracking. A data-driven lead generation offers greater access to accurate project information and better opportunities than construction lead generation channels. Hence, it is important to keep a track of construction project listings for upcoming projects and active tenders.
Launch a referral program
Word of mouth is a trustworthy option rather than a marketing pitch as it's helpful for people who are finding service providers.Finalize the process with a referral program, allowing contented customers to benefit from spreading the word about your business.Adding a referral page to your website and linking it to your email footer, can benefit you in various ways. Get in touch with people via email who sends their name to you by inquiring about potential projects.Once you’ve analyzed their status in the sales funnel, you can help them through the process of researching your company.
