9 Excellent Benefits of SEO for eCommerce Websites
Having an e-commerce store and utilizing SEO is an unbeatable combination. Successful online stores require high volumes of traffic. Using various marketing and advertising methods to increase traffic to our e-commerce store is essential for its survival and growth.
We all invest in social media and paid ads, often overlooking the usability of SEO. However, many business owners don’t even fully understand what SEO is. Whenever we search for something on Google, it estimates the website’s value and shows relevant results.
There are numerous benefits of eCommerce SEO since we aim to rank higher and get more traffic to our site. Google uses a comprehensive method to determine the website’s value, and since Google’s strategy is secret, we use tried and tested ways to boost our search engine ranking.
Here are nine incredible reasons why SEO is important for eCommerce.
Get more organic traffic!
It is straightforward when people need something, they quickly hop on Google and search for it. What they search for are keywords. When we use those keywords properly in our content and website, we appear in the search results. This is practically how SEO works.
Our goal is to use keywords relevant to our target audience and aim to land up in search results. Using short and long-tail keywords can tremendously increase the number of visitors to our eCommerce store. We are not attracting a general audience but rather people who are already looking forward to buying what we offer. This comes in handy in saving people’s time and efforts to reach their desired place.
SEO works as a bridge between what people need and where they can buy it from. The only exception is we need to take care of all the technical aspects of SEO, and in turn, we get rewarded with more visitors for our e-commerce store. The more visitors we get, the higher our chances are of selling our products.
Develop customer trust with SEO
When we sell our product online, gaining customer loyalty and developing trust as a seller is harder. There are millions of sellers on the internet; it is typical for customers to feel overwhelmed. But it is essential to gain their trust and make it easier for them to purchase from our store.
When we look up our required stuff on Google, we tend to trust the highest-appearing search results. The higher it is, the more likely people will trust it. We all know Google ranks trusted websites, and our primary focus should be to boost our search engine rankings by gaining Google’s trust.
If we rank higher in search results, it clearly signals to the customers that we are trustworthy and other people are already buying from us. It also encourages them to buy our products.
SEO helps increase the sales
It’s evident by now that SEO increases our site’s overall traffic and helps develop customer trust. We can have more sales with a healthy combination of more traffic and customer trust.
SEO can’t interfere with product quality but can increase your brand’s visibility. We all need exposure and trust to drive sales constantly, i.e., profitably run an eCommerce store. A sale here and there won’t pay our bills! We have to ensure our audience buys our products regularly.
High return on investment
Studies prove that SEO helps deliver a very high return on investment. It is reported that the average ROI is 22:1 for SEO for an e-commerce website. It implies that for every $1 we spend, we get a benefit of around $22.
The return on investment varies from every industry and depends on many factors such as the product and profit from each sale. But if we use SEO correctly, we can enhance the ROI for our benefit.
Focus on the user experience
Through SEO, we can understand the needs and requirements of the customers. We spend a lot of time searching for keywords relevant to our target market. These keywords provide insight into what the customers want. If we can quickly meet customer’s demands, we can make more sales than our competitors. It also helps in enhancing the overall user experience of our e-commerce store.
A quality user experience is a noticeable factor for Google. Google will show our site in the search results for relevant keywords. But if the searcher immediately returns to the search results page, it leaves a negative impression on our store. Google will assume that our site is irrelevant for that search query, tremendously decreasing traffic. We have to use keywords that represent the customer’s needs and are relevant to our product.
It provides long-term value.
Initially, we must invest our time and efforts in utilizing SEO for our e-commerce store. If you don’t have a strong hold on SEO, you might have to hire a professional to take care of it. Spending money on SEO is not an expense but an investment. SEO provides long-term benefits which do not stop when the campaign ends.
SEO is a never-ending cycle where we optimize the projects. Each of these projects helps elevate the organic search performance for our eCommerce store for months or years.
If you are still considering the importance of SEO for eCommerce, take it this way: to advertise your products or store, you have to spend some money on it. Such advertisements will continue to get traffic for your site as long as you spend money on them. On the other hand, you only have to invest in SEO once. Even if you stop investing in SEO, your store will show up in search results and continue to get traffic.
It helps in increasing the conversion rate.
All the customers need gentle encouragement to make purchases. We can streamline the entire process by making it easier for them to navigate the site and check out. SEO plays a vital role in the customer’s awareness, research, and action stages. These are known as the stages of the funnel.
By utilizing SEO, we can track the movement of the shoppers through keywords and help them serve their search intent. We need to focus on the content marketing strategy and optimization of the webpage since these factors play a vital role in the stages of the funnel. SEO helps in fulfilling the marketing funnel, thus increasing the conversion rate.
Delivering valuable content
Delivering content that is SEO-optimized helps a lot in attracting potential customers. However, it’s not as simple as attracting potential customers. We have to keep them engaged so that they purchase from our e-commerce store.
We should understand these eCommerce SEO benefits and make the most of them. Along with relevant content, we should focus on our content marketing in accordance with SEO strategies. This will help appear in the search engine results and obtain organic traffic.
Delivering content that is valuable and relevant to a target audience is a reliable technique that helps retain our audience and keep them engaged. We should focus on blogs, customer reviews, products, demo videos, and social media interaction to boost our e-commerce stores’ profitability. These are easy to begin with but require some form of expertise to obtain desired results.
Build brand visibility
The primary function of SEO is to rank our website in the search results, but it also offers some indirect benefits. Whenever buyers search for something and our website appears in their search results, we become a part of the conversation. When the buyers select someone from the list, they also see our website in the same results list and can come back to us later if required.
When buyers acknowledge us as an alternative, it becomes an advantage to us. If the competitor they choose in the first place fails to fulfill their expectations, the customer may come to our e-commerce store and purchase from us. They may refer our store to their friends and family if required. All of this is only possible if we appear in the search results at the right time.
Conclusion
All these advantages of SCO are sufficient to invest in it and skyrocket the growth of your e-commerce store. The best part about utilizing SEO is that there are no high upfront costs. It is affordable and cheaper than paid ads and can actually have more benefits than them.
If you are still considering why you should invest in SEO services for eCommerce, we hope these nine reasons are convincing enough for you to try SEO! Some people feel like SEO is not their cup of tea. It’s normal to feel overwhelmed with SEO and its technical aspects.
It takes some time and patience to master the concept of SEO, but it will reward your store well. To speed up the process, you should hire content writers and website and SEO experts. Although this will cost you money, it will save you time. You can earn back this money so your e-commerce store and the visibility it will get.
So, what are you waiting for? Open up your SEO toolkit and start working!
