SEO for a New Website: Tips to Increase the Rankings of Your New Website
What is SEO and why is it essential for new websites?
SEO, also known as Search Engine Optimization, is a process that not only increases the visibility of your website but also spreads awareness about the products or services to your audience. A business will not be a business if it is not on the internet. Hence, it is important to show up on your prospect’s search page for better conversions while they are on a spree of finding similar products and services like yours.
How does SEO work?
It goes through three steps before ranking your website at the top.
The procedures are as follows:
1. Crawling
Web crawlers are sent out by search engines to discover new pages and collect data on them. These web crawlers are sometimes known as robots or spiders. They aim to find new websites that are available and to frequently check previously viewed pages to determine if the material has been changed or updated.
Search engines use links they’ve already found to crawl web pages. When a search engine searches your homepage, it will look for another link to follow to your new blog post that connects to it.
2. Indexing
A search engine determines whether or not to use the content it has crawled during the indexing process. A search engine will include a crawled web page in its index to determine if it is worthy. At the end of the ranking process, this index is employed. A web page or other piece of material that has been indexed is filed and saved in a database so that it can be retrieved later. Most websites that offer distinctive and valuable information are indexed. A website could be excluded from the index if:
- Its content is seen as duplicative.
- Its content is regarded as being of low quality or spam.
- No one could crawl over it.
- Lack of inbound links on the page or domain.
3. Rankings
Your website can be ranked only when a search engine has crawled and indexed it.
More than 200 ranking factors are used by search engines to categorize and rank content, and they all fall under one of the three SEO pillars: technical, on-page, or off-page optimization. Search engines employ a variety of signals to determine how to rank web sites, as follows:
Inclusion of Keywords in the title tag- Indicates whether the keyword or synonym was mentioned on the page or title tag
Web page loading time– Whether the web page loads swiftly and is mobile-friendly?
Website reputation- Whether the website and page are regarded as credible for the topic being searched for.
Why is SEO strategy a valuable step for your new website?
New websites are like tiny tots. They can’t comprehend a language so soon. Thus, a clever SEO strategy can help you surpass the competition by coming first.
Following are your stepping stones for success:-
A. Appropriate domain name
A right domain name is associated with SEO equity. So, aligning your brand name with your domain name is critical.
B. Ensure a high-speed website hosting provider
To fasten the ranking process of your website, ensure you have a reliable and instant page loader host for the same. The host’s quality has a huge impact on your site’s performance especially when it comes to certain types of processors or operational systems.
C. Set up Google Search Console
Verify your Google search console for it to collect important SEO performance data.
D. Study what your competitors are doing
Identify the companies that are:
- Selling similar products or services as yours
- What’s their unique selling point?
- Are they writing similar content to yours?
- Do they have top keyword rankings?
They are your true SEO competitors, and that’s when you start analyzing the keywords that are best suitable for your website’s ranking in order to beat them and top them on the search page.
E. Research keywords and create your keyword map
Keywords are at the heart of your SEO strategy, because they’re what connects search queries to your content listed in the SERPs.
Google’s objective is to use the keywords used in search queries to identify and present the most valuable information to searchers which is also known as “search intent”.
F. Build a strategic content calendar
This helps in naturally attracting customers and up the ranking of your website.
The following methods can help you build a content plan:-
1. Prioritize sections of your keyword map
By prioritizing the pages your website needs right away that’ll help in greater conversions and generate profit for your business.
2. Enhance the content
It takes some best practice to write content that ranks well. Use keywords in the H1, URL, and metadata, don’t forget. Keyword stuffing is out the window if you’ve really matched terms with search intent because this comes organically through writing!
3. Keep a tab on your keyword ranking
Once the content is published you need to keep a track on how it is performing.
4. Be consistent with your posting
Due to the compounding nature of SEO, the higher individual pages rank, the more probable it is that content throughout your entire domain will also rank. Hence, you need a consistent publishing schedule.
G. Follow your URL structure
Stick to the URL you have outlined in the keyword map and use them in your URL as you’ll have to start SEO from the scratch, attached to that URL if you ever decide to change it.
Therefore, it’s always best to choose a URL-friendly system and stick with it to avoid any sudden drop in organic traffic or rankings because of its permanence.
H. Review core web vitals and page experience
SEO has been around for a while. There is tons of content out there, and more are published every day which is making it difficult for Google to analyze whom to give the top spot. So, CWV and page experience are a way to differentiate the SEO winners and losers. This means you have to wholeheartedly satisfy your readers while they are on your website to top the ranking process in this competition.
I. Ensure accessibility of your website
Review indexing issues regularly and make sure the images and fonts used on your website are clear and concise for your readers’ eyes.
J. Promote extensively
The role doesn’t end here. Once the website is created and published, you need to promote your content across other marketing channels in order to increase your website’s SEO performance.
Conclusion:
SEO success is now in your hands!
Your focus should now be laying down a strong website structure so that you can map and accumulate monthly organic traffic.
