Importance of SaaS SEO – is SEO Crucial for SaaS Businesses?
If you are a SaaS business and want people to find your product, you must use SEO! After all, it is a crucial part of every marketing strategy. Only some people understand SEO and how to make the most of it, and that’s okay, but as a SaaS business, you should pay attention to it. There are companies out there making millions, thanks to SEO!
If you are wondering how important SEO is in a SaaS business, read on to learn why and how it is crucial.
But first, what is SaaS SEO?
As we know, SaaS stands for “Software as a Service.” SaaS businesses make software available to their customers. When we try to rank higher in search results as a SaaS business, we call it SaaS SEO. It’s the same as applying the rules and tools of SEO to a SaaS business to achieve desired results.
There are many elements of SaaS SEO, like on-page, off-page, and technical SEO. A comprehensive strategy incorporating these elements is essential to achieving the best results.
Our main objective here is to drive traffic to our website. Although we can drive traffic with the help of other methods like paid advertising, there are several reasons why SEO is better, such as:
- The cost of SEO is comparatively affordable, considering the long-term benefit.
- Once we stop doing paid advertising, the traffic drastically decreases. This hurts the website’s ranking and the business itself. On the other hand, the results would continue even if you discontinue the active implementation of SEO.
- The ROI of SEO is generally higher than that of paid advertising.
How to get more organic traffic as a SaaS business?
Consider these:
- To grow and sustain our SaaS business, we must enhance its visibility for potential customers. Some people require our services, and our goal is to appear in their search results.
- We have to provide necessary details like the price and features of our software or product to the potential customers.
- The searchers need to know why our software differs from others and how it will be valuable to them.
Through SEO, we have to serve the needs of our potential customers with our software. Someone who doesn’t know about our software will not consider using it!
We have to tell our potential customers these details by appearing in their search results. We can increase the traffic to our website by enhancing our visibility through SEO as a SaaS business.
How important is SEO in a SaaS business?
SEO can make your business stand out from the rest if used correctly. To understand the importance of SEO in a SaaS business, let’s consider these benefits:
Drive traffic to your website & spread the word!
An average person uses Google 3 to 4 times per day. Surprisingly, there are 40,000 Google searches every second. And that is why it is essential to appear in the search results of your potential customers. In every search, thousands of results appear on a person’s screen, and we want to avoid landing in the heap of relevant results. We have to stand out from our competitors.
Given that you have exceptional software, it is only helpful if people know about it. More is needed to have an online presence. We have to publicize our software and its features to capture the attention of our target audience. We can spread the word about our software and attract potential customers by implementing SaaS-specific SEO strategies.
As stated by statistics, the top results in search engines get roughly around 30% of all the clicks. This is a massive chunk of traffic. SEO should be your priority if you want to appear in the top search results and acquire this traffic.
The benefit of compounding effects is too significant to ignore!
If you use paid advertising to increase organic traffic, you will see results sooner than with SEO. But these results will vanish once you stop investing in the process.
SaaS giants use SEO because of its compounding effect over time. Initially, you may be disappointed with the results, and that is part of the process. SEO is similar to constructing a house brick by brick.
Putting the bricks one by one is challenging, but once the house is ready, it will serve its purpose. Similarly, you will notice exponential growth once you start seeing the results.
Be patient while implementing SEO since the results will take time. Fortunately, this way, it will be worth it. Over time, the benefits of implementing SEO will compound and give you more significant returns.
It is affordable; think about the CPA!
How many times have we found something helpful, but the price tag disappointed us? When discussing effective strategies, we primarily include SEO because it is affordable compared to other strategies.
In every marketing campaign, we have to pay for every click that directs customers to our website. This cost is called the “cost per acquisition.” In simple terms, we have to pay a certain amount to acquire one paying customer when we use a paid strategy or campaign.
Maintaining a consistent cost-per-acquisition is challenging, and the expenses increase with time as the number of customers’ increases.
On the other hand, when we start implementing SEO, the CPA is relatively high. With the compounding benefit of SEO, these expenses rapidly diminish. The cost stays the same with each tap as well.
Helps in converting customers from other channels.
Content creation is an integral part of SEO strategy. We must create good content and insert quality backlinks to drive in customers. The objective of quality content is not only to rank for the target keywords but to blend in with other strategies.
SEO is a crucial aspect of an Omni channel marketing strategy. An Omni channel marketing strategy is based on different marketing channels used together. It is ideal for attracting potential customers at large.
The content we create for SEO should be repurposed for other marketing channels. Whether email marketing or social media marketing, we can repurpose our content everywhere!
Similarly, SEO significantly creates brand awareness, which ultimately attracts potential customers from other marketing channels.
SEO builds trust.
We trust the websites displayed at the top of the search results. By implementing SEO, we can stay ahead of our competitors and appear at the top of the search results. This is crucial to establish trust with our potential customers, so they choose us instead of our competitors.
SEO is a reliable inbound marketing strategy. Inbound marketing implies attracting new customers to our product or service using SEO or content marketing techniques. If you are not focusing on SEO, your competitors will likely make the most of this opportunity.
What is the best SEO strategy for a SaaS business?
It depends from business to business; we can classify a good strategy based on the results it delivers. A strategy based on the needs of your business that generates organic traffic is sufficient.
SEO is a dynamic concept that requires patience and practice, from content marketing to keyword research. Since search engine results depend highly on keywords, invest your time researching the keywords based on several metrics.
Since SEO is a critical inbound marketing tool, it’s essential to fully understand the intent of the searcher. We can only make our content customer-centric if we fully understand the search intent. Our keywords are based on what our ideal customer is searching for!
So, as a SaaS business, do you use SEO?
SaaS businesses depend heavily on search engine results to reach out to potential customers and get customers. SEO is a major contributing factor toward the growth of a business in the online sphere. If you still need to start using SEO for SaaS, it’s high time to invest in it. After all, there are so many benefits!
With that being said, SEO may feel overwhelming to some people. There are so many technical terms, and tools involved. It’s better if you hire experts to do the work for you. Choose reliable people instead of experimenting, since small SEO mistakes can harm your website.
Identify the needs of your SaaS business and utilize SEO; you will surely see great results!
